Digiteam
Rebranding and a new website for a software company serving CEMIG and Caixa.
01 the challenge
Digiteam builds software for field work: work orders, surveys, inspections. It had grown on the back of two strong products, FSM and FPA, and the brand needed to make clear to a C-level audience what the company is and what each product solves.
02 what I noticed
Two products that looked like brands of their own were splitting the sales conversation.
The answer was a monolithic brand: Digiteam is the house, which talks to the C-level and signs the contract; FSM and FPA are product lines inside it, with the same identity and tone of voice, each one talking to its own audience.
03 what I did
- 01Brand architecture: Digiteam as the parent brand, FSM and FPA as product lines
- 02Tagline Field Business Solutions and the promise: make field work easier, more productive and smarter
- 03Value proposition, attributes and benefits
- 04Three pitches, one for each audience: C-level, operations managers and those who need audits
- 05Key messages, like “Auditable collection. Defensible decisions.”
- 06New website: content, architecture and prototype
- 07Paid campaign: planning and copywriting
04 result
Brand reorganized and ready for the sales conversation. New website going live.
05 credits
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