Strategy
I understand the business before proposing anything. Research, interviews and diagnosis.
Brands and websites with design thinking from start to finish.
Brand strategy, copy and digital product. I research, write and code, in that order, to deliver a working solution, not just an idea on a slide.
available for projectsoctober ’26
latest workFábio Felix, Claro, Digiteam
(01) homeask → think → write → build → shipscroll
(02) brands I’ve worked with18 brands
Claro/CBF/TEDxAmazonia/YDUQS/Brasília Shopping/JK Shopping/Portal Tela/Digiteam/Abralatas/Grupo Voetur/TECNA/HC Construtora/Villela & Carvalho/EAB/Faculdade Mackenzie/Colégio Mackenzie/Abrasca/Oby/
(03) aboutfrom words to code
I started with words.Then worked my waydown to code.
I have a degree in Advertising and started my career as a copywriter. From there I moved into brand strategy, then into building websites and prototypes. Today I cover the whole path: I understand the challenge, shape the strategy, write it and ship it.
I work alongside designers, devs and clients, and what I deliver is ready to use.
More about me →(04) featured worksee all →
Selected work
01Fábio Felixwebsite · election campaign2026
02Clarostrategy · internal comms2026
03Digiteambranding · website2026
A website that works as a campaign piece. New identity, a clear platform and an app for supporters to make Instagram photo frames. Live in a week and a half.
view case →Internal campaign for 4,000 employees to feel, in practice, the quality of the brand they work for. Strategy, research and the concept “Claro é sinal de liderança” (Claro: the signal of leadership).
view case →Rebranding for software used by CEMIG and Caixa, two Brazilian giants. One parent brand, two product lines and a new website.
view case →(05) what I do4 fronts · in order
What I do
01
02
Prototyping and building
I get the idea off the page. Sitemap, wireframe, interface and a live site in Next.js.
03
Copy
Concept, naming, verbal identity, UX writing, content and scripts.
04
Visual
I turn visual identities into assets and interfaces, working side by side with graphic designers.
(06) how I workprocess
Method before tools.
Every project goes through the double diamond: discover, define, develop and deliver. First I open up the problem and figure out what really matters. Only then do I move to the solution. AI comes in at every stage to test more paths and get to something clickable faster.
~/method — zsh · interactive
marcelo@glaeser ~ $ ./method --step-by-step
01
ask and research → understand the problem, the category and the audience
ClaudeNotebookLM
02
think and organize → strategy, concept and the project plan
MondayAsanaNotion
03
write and design → the idea becomes words, screens and assets
FigmaAdobeMagnific
04
build → the screen becomes a product
VS CodeNext.js
05
ship it → publish, version and fine-tune
GitHubDocker
// want to see why everything here is where it is? turn on behind-the-scenes mode.
(07) labenter the lab →
Lab
Personal projects, experiments and writing. Things I make out of curiosity or just because I felt like it.
Enter the Lab →(08) artists and cultural projectsfree collaboration
Are you an artist stuck with the boring marketing stuff?
I want to collaborate for free with artists and cultural projects. I take care of the communication and some of the red tape too, depending on what you need. You keep the part you love: making art.
(09) what now?
Shall we get your project moving?
Websites, brands and digital projects, from diagnosis to launch.
Let’stalk ↗