Claro
Internal campaign to help 4,000 employees feel the quality of their own brand.
01 the challenge
Claro, one of Brazil’s largest telecom carriers, asked for help telling its own employees, more effectively, that the network’s coverage is good.
02 what I noticed
The problem wasn’t a lack of information. It was perception.
The employees themselves didn’t feel the quality of the brand they work for. A list of speeds and coverage figures wouldn’t change that. They needed to experience that quality firsthand and be proud of it.
03 what I did
- 01Diagnosis built on interviews, surveys and data analysis
- 02Campaign pitch and concept: “Claro é sinal de liderança” (Claro: the signal of leadership)
- 03Recognition, training and culture tracks
- 04Campaign assets
- 05Running workshops
- 06Gamification, with points and prizes
- 07Launch livestream
launch and behind the scenes of the livestream. the assets are internal, so only the event photos are shown here.
04 result
The launch livestream and the first phase are already out. The campaign runs in cycles, and results are still being measured.
0employees in the campaign’s audience
~1 yearon the account
0tracks: recognition, training and culture
05 credits
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