Fábio Felix
Campaign website for a congressional candidate, live in a week and a half.
01 the challenge
Fábio Felix, a member of the Federal District legislature, decided to run for Brazil’s federal congress. The campaign came with a new identity and positioning, and needed a website that applied both and worked as a campaign tool, not just a showcase.
02 what I noticed
On a campaign website, every page has to lead the voter to one action.
Before designing anything, I defined which outcomes mattered most to the campaign and organized the site around them.
03 what I did
- 01Sitemap and architecture, with conversion paths shaped by what the campaign needed
- 02All of the website’s content
- 03Clickable prototype
- 04An app inside the site for supporters to create Instagram photo frames
04 result
Website live in a week and a half, responsive, with the campaign’s platform clear from the first screen. The campaign is still running.
1.5weeks until the site went live
0photo frame app inside the site
~5kvisits to the site per month
05 credits
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